Irini G 
CERTIFIED
Dating, Relationships & Communication Coach
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Rising Coach Elite Coach
Hi! I am Irini and what I do may seem a bit strange. I have over 20 years of experience in advertising and communications, and about a decade of writing and speaking about modern dating in a sexist culture. It all started after I wrote a #MeToo-type piece back in 2016, a year before #metoo became viral, and that piece got me a TED talk, interviews and exposure in my home country, Greece. I kept writing and speaking up, and a few years ago I published my book, Who Women Want, a feminist dating guide for men.
That's when I decided to switch careers and took courses and trainings to become a certified coach and offer dating and relationship coaching from a contemporary, non-patriarchal perspective.
My Goal
My goal is to unite different fields and modalities in dating and relationship coaching: a feminist approach, behavioral communication tools, relational theory and trauma awareness, in order to bring together men and women who belong to the new era.
I coach both men and women, and the work I do depends on each person’s specific needs and the level at which I can meet them. With women, we often go into deeper issues and do what we call “deep work” because they’re more likely to have gone to therapy or to have done some work on themselves, while men might mainly be interested in advancing their communication skills. But not all men are like that, and not all women are either.
Taking dating seriously
What I want is to destigmatize dating because we don’t take it seriously enough. Meanwhile, we take marriage and family very seriously, which makes me wonder, how are you supposed to meet someone to marry? Will you open the fridge and find the love of your life inside, right between the cheese and the half-eaten noodle box? We need to remove the stigma from the dating process and from any tools that make it easier, like dating apps. It’s not just about the process itself. It’s about how we approach the process, what baggage we carry, and what tools we use. In dating and relationships, we bring our whole selves. Everything that we are. From social norms and stereotypes to personal beliefs, values, ideals, and even traumas and repetitive patterns that have proven to lead nowhere.
Your past shapes your relationships today
In my work, it’s helpful to understand what happened in the past that led you to behave and function the way you do now. Even if you can’t see the patterns clearly, we see them together. It’s important to be aware that everyone is made up of dozens of coping mechanisms developed in the past for self-protection, but are now dysfunctional. Recognizing and intervening to change them is key. Together, we'll work on core beliefs that affect your self esteem and how you show up in dating and relationships. We'll do exercises to identify them and then start challenging them until something inside you begins to shift.
The coaching I do includes trauma awareness, because while true healing is about the past, coaching is about the here and now, with clear, practical steps. My coaching also involves education, as well as self-exploration exercises, along with tools for healthy relationships and soft but effective communication. This way, the pieces of the puzzle come together and work in synergy.
What I can offer you?
A one-of-a-kind coaching program designed to help you feel confident, relaxed and secure in dating and new relationships, filtering out unsuitable suitors, creating new healthy patterns and communicating without fear.
- If you want to create the perfect dating app profile that sends the right message and learn how to handle unwanted male attention, filter through potential matches and navigate dating apps and social media effectively.
- If you need clarity about a new relationship or connections, want to decode mixed signals, texts and confusing behavior, set an action plan and make informed decisions.
- If you want to understand why some of your past relationships didn’t work out, what it really means when someone is “your type
- If you want better treatment from men but haven’t yet figured out which traits truly matter, what red flags and rhetorical patterns to look out for and what to expect when you first meet someone new.
- If you’re stuck in a situationship, hoping the dynamic will change and turn into a “real” relationship, or if you’re unsure how much longer it’s worth investing and waiting for someone to choose you.