“Which Type of Coach Should I Be?” — The Real Question Holding You Back from Getting Clients
If you’ve recently become a certified coach, first of all—congratulations. You’ve taken a bold step toward building a purpose-driven business that changes lives. But after the initial excitement fades, one big question starts to creep in…
“Which type of coach should I be?”
It’s a question that feels deceptively simple—but underneath, it’s loaded with self-doubt, imposter syndrome, and the fear of making the wrong choice.
You might be thinking:
What if I choose the wrong niche?
What if nobody books me?
What if I’m not “expert enough” to coach others?
Where do I even start finding clients?
If this sounds familiar, you're not alone—and this blog is exactly what you need right now.
Why “Which Type of Coach Should I Be?” Feels So Overwhelming
New coaches often face two major roadblocks at the beginning:
The pressure to “niche down” immediately
You've heard it over and over again: "The riches are in the niches." But when you're just getting started, locking yourself into one niche can feel restrictive—or downright terrifying. You're still learning what you love, where you thrive, and who you enjoy helping most.The confusion around how to find paying clients
You’ve built the skillset, got the certification… but now what? You might be posting on Instagram, attending networking events, or sending out feelers, but nothing is landing. And without a clear niche, you're unsure how to market yourself at all.
This creates a vicious cycle:
No niche → no clear message → no clients → self-doubt → paralysis.
But here's the truth: you don’t need to have it all figured out before you start coaching.
Why It’s Okay Not to Know Your Exact Niche (Yet)
Let’s flip the script.
Instead of obsessing over the perfect niche, what if you gave yourself permission to explore?
Because the best way to discover your ideal niche isn’t through brainstorming—it’s through doing.
Taking on real clients
Coaching across a few categories
Seeing who lights you up
Watching what problems people keep coming to you for
That’s when your niche reveals itself—not when you're staring at a blank journal page trying to manifest it.
Enter: Love2Coach — The Coaching Platform That Grows With You
At this point, you might be thinking:
"Okay, I get it. I just need to start coaching. But where? And how do I get clients if I don’t even know my niche yet?"
That’s exactly where Love2Coach comes in.
Love2Coach is a global coaching marketplace built by coaches, for coaches. It's designed to help you get visible, attract clients, and start earning—without the tech overwhelm or the pressure to be Insta-famous.
And here's what makes it stand out:
It’s 100% Free to Join
No hidden fees. No commissions. No credit card required. You can sign up, create your profile, and start connecting with clients—all without spending a penny upfront.
You Don’t Need a Perfect Niche to Start
Love2Coach lets you list multiple services or areas you’re exploring—whether it’s mindset, career transition, wellness, confidence, or anything else. You get real-world feedback fast, so you can start narrowing your focus based on experience, not guesswork.
You’re in Full Control
Set your own prices. Offer one-off sessions or long-term packages. Choose your preferred meeting method (Zoom, Google Meet, phone, etc.). There’s no algorithm deciding your worth here—just a simple, powerful platform that works for you.
Built-In Trust Builders
Love2Coach allows clients to leave public reviews on your profile after sessions, which means your credibility grows with every client you serve. Plus, you can publish blog posts or updates to your profile, giving potential clients a deeper insight into your approach.
Designed for Simplicity
You don’t need fancy tech skills, funnels, or social media ads to get started. Your Love2Coach profile acts as your public-facing sales page—complete with availability calendar, testimonials, service list, and more.
What Real Progress Looks Like (Even Without a “Perfect Niche”)
Let’s say you create your free profile on Love2Coach and list two areas you’re interested in: confidence coaching and career coaching.
Within a week, a client books a single session under your “confidence coaching” option.
You show up. You deliver value. The client leaves a 5-star review.
Next week, another person finds your profile and books a package.
Then someone asks if you do group coaching.
You start refining your messaging and packages based on what people actually ask for—not what you imagined they’d want.
That’s real growth. That’s traction.
And none of it requires you to have the “right” niche before you start.
You Don’t Need More Time to Think — You Need Momentum
The coaching world is full of people who get certified… and then stay stuck in the planning phase for months (or years).
They’re tweaking their niche, their bio, their logo, their brand colors—without ever landing a client.
But you? You can do it differently.
You can take imperfect action.
You can launch before you’re “ready.”
You can create a free profile on Love2Coach today and start learning through real experience—which is the only thing that builds confidence, credibility, and cash flow.
Final Thoughts: You’re Not Lost—You’re Unfolding
Asking “Which type of coach should I be?” isn’t a sign that you’re failing—it’s a sign that you’re starting.
Every master coach once stood where you are now: full of potential, full of questions, and ready to make an impact.
But they didn’t wait until they had it all figured out.
They started anyway.
And so can you.
Your Next Step: Join Love2Coach for Free
If you’re ready to stop overthinking and start coaching, Love2Coach is your launchpad.
No credit card required
No listing fees or commissions
No pressure to have the “perfect niche”
Just a trusted platform, built by coaches, to help you get visible, get booked, and grow your impact.
Join Love2Coach today at www.love2coach.io and take the first step toward building a coaching business that grows with you. You’ve got this.
