How to Make a Coaching Freebie That Attracts Your Dream Clients

You’ve got the credentials. You’ve done the training. Your passion for helping others is real and powerful.

But your inbox is quiet.

The truth is, being a qualified coach isn’t enough anymore. In a saturated online world, clients don’t just appear because you’re good at what you do—they come when they see value and trust you.

That’s where a coaching freebie comes in.

In this blog, you’ll discover exactly how to make a coaching freebie that captures attention, builds your email list, and attracts clients who are already primed to work with you.

If you’re tired of shouting into the void and want a marketing strategy that works for real people—this is for you.

What Is a Coaching Freebie (and Why Does It Work)?

A coaching freebie—also called a lead magnet—is a free resource you offer in exchange for someone’s email address.

It could be:

• A downloadable PDF guide

• A mini video series

• A checklist or worksheet

• A short challenge

• A webinar or audio session

But it’s not just about giving something away. The right freebie serves three purposes:

1. Positions you as the expert
   
   

2. Solves a specific problem for your ideal client
   
   

3. Warms them up to work with you
   
   

Think of it like a sample at a bakery. It’s small, it’s satisfying, and if it’s good—they’ll want more.

Why Most Coaches Struggle to Get Clients (Even With a Freebie)

Many coaches create a freebie, post it once or twice, and wonder why nobody downloads it.

Here’s the problem: their freebie is too broad, too vague, or too disconnected from what they actually offer.

Examples that miss the mark:

• “10 Motivational Quotes to Inspire You”

• “My Personal Story”

• “Generic Self-Care Checklist”

While well-intentioned, those don’t directly speak to an urgent pain point or offer a clear next step.

To truly get clients from your freebie, it must feel like a quick win that solves a specific problem—one your paid coaching can help with on a deeper level.

Step-by-Step: How to Make a Coaching Freebie That Converts

Step 1: Choose a Narrow, Clear Topic

Start by asking:
What’s a small but frustrating problem my ideal client has that I can help them solve quickly?

You’re not trying to teach them everything. You’re giving them clarity, relief, or momentum.

For example:

• If you’re a relationship coach:
  Freebie: “The 5-Text Script to Reignite Communication in Your Relationship”
  
  

• If you’re a productivity coach:
  Freebie: “The Morning Routine Template That Saves You 3 Hours a Week”
  
  

• If you’re a career coach:
  Freebie: “3 Resume Mistakes That Are Costing You Interviews (and How to Fix Them)”

Be ultra-specific. The more niche, the better.

Step 2: Choose the Right Format

Your format should match your strengths and your audience’s habits.

• If you love writing → a guide, cheat sheet, or checklist

• If you’re great on video → a short training or recorded workshop

• If your audience is busy → a quick win worksheet or script

Whatever you choose, aim for actionable, digestible, and valuable. This is your chance to make a great first impression.

Step 3: Design It Simply and Professionally

Your freebie doesn’t need to be fancy. But it should be:

• Easy to read

• Well-organized

• Visually branded (with your colours and logo)

Use tools like Canva, Google Docs, or Notion to build your freebie. Avoid clutter and focus on clean, simple layouts that make your content shine.

Pro tip: Include a short “About Me” section at the end with a call-to-action to book a discovery call or visit your Love2Coach profile.

Step 4: Add a Clear Next Step

Don’t just end your freebie with “Hope this helped!”

Instead, tell them what to do next. That might be:

• “Book a free clarity call here”
  
  

• “Follow me on Instagram for more tips”
  
  

• “Visit my Love2Coach profile to learn how we can work together”

The freebie builds trust. The next step builds your business.

Step 5: Set Up a Simple Delivery System

You don’t need complex tech. You just need a way to:

1. Capture email addresses
   
   

2. Deliver your freebie automatically

Tools like MailerLite, ConvertKit, and Systeme.io let you do this for free or low cost.

You can also use your Love2Coach blog and content section to offer your freebie as a downloadable link or linked call-to-action.

If you’re unsure where to start, the Love2Coach team offers guidance and templates to help you build these assets easily.

Examples of High-Converting Coaching Freebies

Here are some ideas that consistently perform well across coaching niches:

• “5 Questions to Ask Before Your Next Breakup” (Life/Relationship Coach)
  
  

• “Money Clarity Map: Where Your Income Leaks Happen” (Money Coach)
  
  

• “7-Minute Breathwork Audio for Burnout Recovery” (Wellness Coach)
  
  

• “Your First Week of Healthy Habits, Done for You” (Health Coach)
  
  

• “From Idea to Offer: A Mini Planner for New Coaches” (Business Coach)

Each of these is specific, results-oriented, and connected to a paid service.

Ask yourself:
What would make my ideal client feel seen—and want more of my help?

That’s your freebie.

How a Freebie Helps You Get Clients (Even on Autopilot)

A great coaching freebie: