How to Get Featured in Media: A Visibility Boost for Coaches Who Want More Clients

You're a certified coach with powerful tools, life-changing insights, and a heart ready to serve—but no one seems to know you exist. You've built the website, posted on social media, shared testimonials, maybe even invested in ads… and yet, your calendar remains frustratingly empty.

You don’t have a client problem. You have a visibility problem.

In today’s digital age, one of the most effective ways to build authority and get in front of your dream clients is to get featured in the media. That could mean anything from a guest spot on a podcast to being quoted in a top-tier publication.

The great news? You don’t need a PR team or a massive following to do it.

This post will walk you through exactly how to get featured in media as a coach, why it matters, and how platforms like Love2Coach can help you turn that visibility into real, paying clients—without any marketing overwhelm.

Why Getting Featured in Media Matters for Coaches

Let’s be clear: getting media features isn’t about ego or vanity metrics. It’s about credibility, trust, and positioning.

When a potential client sees you quoted in an article, interviewed on a podcast, or featured in an industry roundup, they immediately perceive you as a respected expert. It builds the kind of instant trust that social media alone can rarely offer.

More specifically, media features help you:

• Stand out from the sea of other coaches online

• Attract more of the right clients without constantly promoting yourself

• Command higher rates by positioning yourself as a sought-after expert

• Gain valuable backlinks and SEO authority

• Build long-term brand recognition

If you’re tired of feeling invisible, this is your ticket to becoming known.

The Biggest Mistake Coaches Make When Trying to Get Featured

Too many coaches wait for the media to find them.

They think, “Once I get more followers, a journalist will reach out,” or “Once I hit six figures, someone will ask me to speak.”

This mindset keeps you stuck and invisible.

The truth is: you have to pitch yourself. And no, that doesn’t mean being pushy or salesy. It means showing up with a clear message, a relevant angle, and confidence in your value.

Step-by-Step Guide: How to Get Featured in Media as a Coach

Let’s dive into a practical, coach-friendly strategy to land media coverage without hiring a publicist.

Step 1: Clarify Your Unique Angle

Before reaching out to anyone, ask yourself:

• What am I an expert in?

• What do I have a unique perspective on?

• What transformation do I help people achieve?

Avoid generic statements like “I help people live their best life.” Instead, go deeper:

• “I help mid-career women navigate burnout and redefine success on their own terms.”
  
  

• “I help neurodivergent entrepreneurs develop time management systems that actually work for their brain.”

This clarity will make your pitch stand out to journalists and podcast hosts looking for specific voices.

Step 2: Build a Simple Media Bio

You don’t need a press kit, but you do need a short, sharp bio that media professionals can use to vet you quickly.

Your media bio should include:

• Your name and coaching niche

• Key credentials (e.g., ICF-certified coach, former therapist, author)

• A few media-worthy talking points or topics you speak on

• A link to your Love2Coach profile or website

Tip: Having a Love2Coach profile makes this even easier, as it showcases your services, testimonials, and availability all in one place.

Step 3: Find the Right Opportunities

Now, start identifying media platforms aligned with your niche. You don’t need a feature in Forbes to make a big impact—start with niche blogs, podcasts, or even local newspapers that serve your audience.

Here are a few ways to find opportunities:

• Use Help a Reporter Out (HARO) to respond to journalist queries.

• Search podcast directories for shows related to your niche.

• Follow journalists on Twitter or LinkedIn and engage with their content.

• Look at where your competitors or peers have been featured.

Remember, smaller platforms often have more engaged audiences and are more open to new voices.

Step 4: Craft Your Pitch Like a Pro

Your pitch should be short, tailored, and valuable. Don’t make it all about you—make it about how you can help their audience.

Here’s a simple pitch formula:

Hi [Name],
I’m [Your Name], a certified coach who helps [target audience] achieve [specific transformation]. I saw your recent piece on [related topic] and loved your take on [insert comment].

I’d love to contribute a perspective on [your proposed topic]. I’ve helped [number] clients with [result], and I think your audience would resonate with [insert idea].

Let me know if this is of interest—I’d be happy to share more or contribute a piece.
Best,
[Your Name]
[Link to Love2Coach profile or website]

Step 5: Leverage Your Feature (Don’t Just Post and Pray)

Once you get featured, the work doesn’t stop. Make the most of it.

• Share it on your Love2Coach profile, in your blog section or updates.

• Turn the feature into multiple pieces of content for social media.

• Send it to your email list with a call to action.

• Mention it during discovery calls to reinforce your credibility.

Visibility is a flywheel. One feature leads to more—if you use it strategically.

Why Coaches Avoid Media (and Why You Shouldn’t)

Many coaches avoid media because they feel:

• “I’m not expert enough.”

• “I don’t have anything new to say.”

• “I don’t know anyone in media.”

These are all common fears—and none of them are true.

If you’ve helped even one person transform their life, you have a story worth sharing.

Media is not reserved for celebrities or bestselling authors. It’s for people who are willing to raise their hand and say, “I can help.”

And now, with Love2Coach, you have the platform that gives you instant credibility and makes you easier to find, vet, and book.

How Love2Coach Makes It Easier to Get Featured

If you’re wondering where to send people once you do get a media feature—Love2Coach is the answer.

Here’s why:

• Optimised Coaching Profile: Show off your media features, testimonials, and services all in one place.
  
  

• SEO-Friendly Platform: Google loves quality profiles, so your Love2Coach page can help you rank for your niche.
  
  

• Booking System Built In: No more linking people to four different tools. Everything is housed in one professional hub.
  
  

• Built by Coaches, for Coaches: We understand what you need to grow, because we’ve been there too.
  
  

• Free Forever: No fees. No commissions. No barriers to visibility.

With Love2Coach, you can turn media attention into actual clients—without spending money on websites, CRMs, or landing pages.

The Long Game: How to Build Authority That Attracts Clients

When you consistently show up in media, a shift happens:

• People start coming to you, instead of you chasing them.