How to Break into Coaching: The Real-World Guide for Newly Certified Coaches
You’ve done the work. You’ve completed your coaching certification. You’ve practiced the techniques, embraced the mindset, and maybe even coached a few people during training. But now that you’re certified, a much bigger challenge stands in front of you:
How do you break into coaching for real?
Not just dabble in it. Not just hope for referrals. But actually start coaching paying clients, growing your reputation, and building the career you trained so hard for.
If you’re feeling stuck or unsure about your next move, you’re not alone. Most new coaches find themselves in this exact place—full of potential, but unsure where to begin. In this guide, we’ll walk you through a practical, step-by-step roadmap to break into coaching and introduce you to a powerful platform designed specifically to support coaches just like you: Love2Coach.
Why Breaking into Coaching Feels So Difficult (and Why It Doesn’t Have to Be)
Let’s start by addressing the elephant in the room.
Most coaching programs teach you how to coach—but not how to build a business or find clients. So, once the course ends and the certificate is in your hand, the reality hits:
“Where do I find my first paying client?”
“Do I need to create a website before I can start?”
“Should I be posting on social media? If so, what do I even say?”
“Do I need to choose a niche right away?”
“How do I explain what I do in a way that attracts people?”
These are common, valid questions. But they often lead to inaction—not because you’re unprepared, but because the path forward is unclear.
That’s where this guide—and the Love2Coach platform—comes in.
Step 1: Shift Your Identity from Student to Coach
The first (and often most overlooked) step is to mentally shift from trainee to professional. You’re no longer “learning to coach.” You are now a coach.
This shift changes everything. It gives you permission to:
Talk about your coaching confidently
Introduce yourself as a coach in conversations
Share your services without feeling like an imposter
Breaking into coaching starts with showing up as a coach—online, offline, and in your own self-image.
Step 2: Simplify Your Offers
You don’t need a five-tier pricing model, complex group programs, or a full course catalogue to get started. You just need one or two simple, clear offers:
A single-session option to reduce the barrier for first-time clients
A monthly coaching package to support longer transformations
This gives your future clients something tangible to say yes to—and removes the friction of vague offers or unclear pricing.
Step 3: Skip the Website (for Now)
Many new coaches spend weeks—or even months—stuck trying to build a website, design a logo, or decide on brand colours. But none of those things help you find clients today.
Instead, use a ready-made platform that gives you an instant professional presence.
That’s exactly what Love2Coach was built for.
What Is Love2Coach?
Love2Coach is a global coaching marketplace that helps newly certified (and experienced) coaches showcase their services, attract clients, and build their business—all without needing a website, social media presence, or paid advertising.
It was created by coaches, for coaches, and is designed to be the simplest and fastest way to break into coaching—especially if you’re just starting out.
Here’s what makes Love2Coach stand out:
Completely free to join
No commissions—you keep 100% of your earnings
No credit card required
No hidden fees
Supports all coaching niches
Built to become the world’s largest coaching marketplace
Let’s look at how it works.
Step 4: Build Your Profile on Love2Coach
When you sign up on www.love2coach.io, you’ll create a public coaching profile that acts as your digital storefront.
Your profile includes:
A compelling bio and introduction
Coaching services and niche focus
Pricing for individual sessions and packages
A built-in calendar so clients can book you directly
Client reviews and testimonials
Optional blog posts or updates to boost your visibility
It’s simple to set up and incredibly effective in positioning you as a professional coach ready to serve.
Step 5: Get Found by Clients Looking for Coaches Right Now
Here’s what most new coaches don’t realise: finding clients isn’t about chasing people. It’s about being findable by people already searching for your services.
Love2Coach does this for you by actively marketing the platform to people seeking coaching in areas like:
Wellness
Mindset
Productivity
Career
Relationships
Health
Grief
Confidence
Business
Visitors to the platform can filter by niche, view your profile, and book with you directly—no funnels, ads, or cold DMs required.
Step 6: Set Your Availability and Get Paid
Once your profile is live, clients can see your availability and book sessions that fit their schedule. You decide how they pay—via Stripe, PayPal, bank transfer—whatever works best for you.
Love2Coach does not touch your money.
You keep 100% of what you earn. There are no commissions, platform fees, or monthly charges.
This transparency and control are key to building a business you actually enjoy running.
Step 7: Deliver Coaching Sessions Your Way
One of the best things about breaking into coaching through Love2Coach is the flexibility. You coach your clients using the method you prefer:
Zoom
Google Meet
Phone
In person (if local)
The platform doesn’t interfere with how you deliver your services. You’re free to create the coaching experience that fits your style and your clients’ needs.
Step 8: Build Your Reputation Through Reviews
Once you’ve coached a few clients, ask them to leave a review on your Love2Coach profile. These public testimonials:
Build your credibility
Help new clients feel confident booking you
Boost your ranking on the platform
The more positive feedback you receive, the more visibility and trust you build—which leads to more bookings.
Step 9: Grow Naturally, One Client at a Time
You don’t need to go viral or launch a group program to succeed. You simply need to:
Show up consistently
