Coaching Sales Funnel Template: A Step-by-Step Guide for Certified Coaches Who Want Clients

You’ve done the inner work. You’ve earned your coaching certification. You’re passionate about helping people. But there’s one thing standing between you and a thriving coaching business: clients.

If you’re a certified coach wondering why you’re not booked out, you’re not alone. Many talented coaches struggle to find clients—not because they’re not skilled, but because they don’t have a clear process for turning strangers into paying clients.

That’s where a coaching sales funnel template becomes a game-changer.

This blog will guide you through building a sales funnel that works—even if you hate selling, don’t have a big audience, or are just starting from scratch. We’ll also introduce you to Love2Coach, the platform built specifically to help you succeed.

Why Most Certified Coaches Struggle to Get Clients

Let’s be honest: being a great coach doesn’t automatically mean you’ll be great at marketing. And yet, most coaching schools skip this part entirely.

Here are some of the real pain points coaches face:

• You’re posting on social media but getting no engagement
  
  

• Your DMs are dry and your calendar is empty
  
  

• You feel awkward “selling yourself”
  
  

• You don’t know where to find people who are ready to work with you
  
  

• You’re overwhelmed by funnels, tech, and marketing strategies

Sound familiar?

The good news is you don’t need to be a marketing expert to build a sales funnel. You just need the right template—one that’s built for coaches like you.

What Is a Coaching Sales Funnel?

A sales funnel is simply the journey that takes someone from stranger to client. It’s the step-by-step process that helps people get to know, like, and trust you enough to say yes to working together.

Here’s the basic outline of a coaching sales funnel:

1. Attract – Get visible and draw in the right people
   
   

2. Engage – Offer free value to build connection and trust
   
   

3. Convert – Invite people to book a discovery call or enroll in your program
   
   

4. Deliver – Provide a transformational coaching experience
   
   

5. Re-engage – Encourage testimonials, referrals, or repeat business

Let’s break that down into a coaching-specific funnel template you can start using right away.

The Simple Coaching Sales Funnel Template (That Actually Works)

You don’t need to overcomplicate this. Start with a simple 5-step funnel that’s easy to implement—even if you have no website, tech experience, or email list.

Step 1: Attract with a Clear Message

Your first job is to get noticed—but not by everyone. Just by the right people.

That means getting clear on:

• Who you help

• What problem you solve

• What outcome you deliver
  
  

Example:

I help new moms rebuild their confidence and identity through mindset coaching.

Use this message on your Love2Coach profile, social media bios, and in every piece of content you share.

You can attract leads by:

• Sharing stories and tips on social media

• Joining online communities related to your niche

• Leveraging Love2Coach’s client browsing features

Step 2: Engage with a Valuable Freebie

Now that you have someone’s attention, give them something valuable that helps them take the next step with you.

This could be:

• A free guide or workbook

• A short video training

• A quiz or checklist

• A live webinar

Choose something that solves a tiny piece of their bigger problem and showcases your unique approach.

Pair this freebie with a simple landing page or your Love2Coach profile, where leads can sign up or book a free call.

Step 3: Convert with a Discovery Call

Discovery calls are where connections become clients.

Once someone downloads your freebie or expresses interest, invite them to a free consultation or clarity session.

A successful discovery call should:

• Explore their challenges and goals

• Share how your coaching can help

• Offer your package clearly and confidently

You don’t need to be pushy—just present your offer with care and integrity.

Love2Coach makes this easy by offering an integrated booking calendar, so leads can book directly from your profile.

Step 4: Deliver a Powerful Coaching Experience

Once a client signs on, your focus shifts to delivery.

This is where your skills truly shine—because coaching is where the transformation happens.

To make this part of your funnel work long-term:

• Stay consistent with communication

• Create a smooth onboarding process

• Keep track of client wins and testimonials

These testimonials will fuel the next round of client attraction.

And with Love2Coach, your clients can leave testimonials directly on your profile, building trust and authority with every new review.

Step 5: Re-Engage and Grow

The final step in your coaching sales funnel is to re-engage past clients and grow through referrals.

You can do this by:

• Offering follow-up sessions or VIP days

• Creating group coaching programs

• Asking for referrals

• Sharing client wins publicly (with permission)

You don’t always need more leads—sometimes the easiest next client is someone who already trusts you.

Love2Coach supports this by letting you update your offers and promote new packages directly from your dashboard.

Why a Funnel Template Works Better Than Random Tactics

Without a sales funnel, you’re just throwing content into the void—hoping someone, somewhere decides to reach out.

With a funnel, you have:

• Clarity on what to do each day