Beginner Marketing Plan for Coaches: Start Strong, Stay Aligned

You’ve invested time, money, and heart into becoming a certified coach. You’ve developed skills, earned credentials, and you’re ready to make a real difference. There’s just one problem  no one knows you exist.

If you’re a qualified coach struggling to find clients, you’re not alone. Many coaches are exceptional at what they do, but feel completely lost when it comes to marketing.

You didn’t become a coach to become a marketer. But to help others, people need to find you  and trust you enough to take that first step. That’s where a beginner marketing plan comes in.

In this blog, we’ll walk you through a simple, aligned marketing strategy to help you start gaining visibility and attracting clients  without burning out or pretending to be someone you’re not. We’ll also introduce you to Love2Coach, a platform designed to help coaches like you connect with clients in a meaningful, commission-free way.

Why Most Coaches Struggle with Marketing

Let’s start with the truth: most coach training programs don’t teach you how to get clients. You’re trained in deep listening, powerful questioning, and transformational techniques  but not how to build a business.

So when it comes time to launch, you’re left with more questions than answers:

• Do I need a website?
  
  
• Should I be on Instagram, LinkedIn, or both?
  
  
• How do I explain what I do in a way that gets attention?
  
  
• What if I hate sales?

These questions are valid. Without a plan, you end up trying random tactics, copying what others are doing, or avoiding marketing altogether 

 and staying stuck.

A beginner marketing plan is about clarity, focus, and consistency. It’s about doing less  but doing it well.

Step 1: Define Your Niche and Message

The first step in any marketing plan is knowing who you help and how.

Many coaches try to appeal to everyone, hoping to catch more clients. But general messages get lost in the noise. The more specific your niche and message, the easier it is for the right people to say, “That’s exactly what I need.”

Ask yourself:

• Who do I love working with?
  
  
• What specific problem do I help solve?
  
  
• What transformation do I help create?

For example, “I help new managers develop confidence and leadership skills” is far clearer than “I help people reach their potential.”

Bonus tip: Put this message everywhere  on your profile, in your email signature, on social media bios.

Step 2: Choose 1–2 Marketing Channels

One of the biggest mistakes new coaches make is trying to be everywhere at once. You don’t need to master Instagram, TikTok, YouTube, email marketing, and podcasts to get started.

Instead, choose one or two platforms where your ideal clients already spend time, and go all in.

• If you work with professionals or executives, try LinkedIn
  
  
• If your audience is creative or visual, consider Instagram
  
  
• Want a platform where people are actively searching for coaching? Use Love2Coach

Focus on showing up consistently, even if that means one high-quality post per week.

Step 3: Create Value-Driven Content

Marketing isn’t just about selling  it’s about serving.

The best beginner marketing plan includes helpful content that speaks to your audience’s real-life challenges and goals. This builds trust, authority, and connection.

You can share:

• Tips and tools related to your coaching niche
  
  
• Personal stories or lessons
  
  
• Client transformations (with permission)
  
  
• Answers to common questions

Don’t worry about being perfect. Be real. The more your audience sees you as a helpful, trustworthy voice, the more they’ll want to work with you.

Step 4: Set Up a Simple Call-to-Action

Even if someone loves your content, they need a clear next step.

What do you want someone to do if they’re interested in working with you?

Your beginner marketing plan should include a clear, low-pressure call-to-action:

• “Book a free discovery call”
  
  
• “Message me for more info”
  
  
• “Check out my coaching packages here”

On Love2Coach, you can add a scheduling link directly to your profile, making it easy for prospects to connect with you.

Step 5: Build a Simple Online Presence

You don’t need a fancy website to start coaching. In fact, a cluttered website often distracts from what matters  connecting with clients.

All you need is:

• A professional photo
  
  
• A clear coaching offer
  
  
• A way to book a call or send a message
  
  
• Testimonials, if you have them

Love2Coach makes this easy by giving you a customizable coach profile that includes all the essentials  no web designer required.

Step 6: Ask for Testimonials Early

Social proof is one of the most powerful marketing tools.

If you’ve worked with clients (even practice clients), ask for a short testimonial about what it was like to work with you and the results they experienced.

Include these on your Love2Coach profile, in your email footer, or as quotes in social media posts.

Haven’t coached anyone yet? Offer a few free or low-cost sessions in exchange for honest feedback.

Step 7: Be Consistent, Not Perfect

You don’t need to go viral or launch a six-figure funnel. You just need to be consistent.

One post a week. One conversation a day. One discovery call offer. That’s how businesses grow  little by little, with purpose and care.

Marketing as a coach is a long game. The more consistently you show up with value and clarity, the more momentum you build.

Where Love2Coach Fits into Your Beginner Marketing Plan

If the idea of building everything from scratch feels overwhelming, you're not alone. Many coaches give up on marketing before they ever get traction  not because they aren’t talented, but because the business side feels like too much.

That’s why Love2Coach exists.

What is Love2Coach?

Love2Coach is a dedicated coaching marketplace that helps certified coaches get discovered by people actively seeking coaching support.

But it's more than a directory. It's a powerful marketing platform designed to do the heavy lifting for you  while still keeping you in full control.

Why Coaches Love It:

• Completely free to join — no subscriptions, no commissions, no hidden fees
  
  
• Built by coaches, for coaches — every feature is designed with your unique needs in mind
  
  
• Optimized visibility — your profile is search-friendly and client-ready
  
  
• Flexible offerings — set your own prices, packages, and calendar
  
  
• Professional and ethical — no hype, no hard sells — just real connection

Whether you’re just starting or looking to expand your reach, Love2Coach is the easiest way to grow your coaching business with integrity and support.

Realistic Results from a Simple Plan

We know how overwhelming it can feel to try to "market yourself." But your marketing doesn't need to be complicated or exhausting. In fact, the most effective coaches often start with a simple, clear plan  just like the one in this blog.

Let’s recap your beginner marketing plan:

1. Define your niche and message
   
   
2. Choose 1–2 platforms
   
   
3. Share value-driven content
   
   
4. Offer a clear next step
   
   
5. Set up a simple online profile
   
   
6. Collect testimonials
   
   
7. Stay consistent

With these steps and the right tools (like Love2Coach), you can stop spinning your wheels and start gaining traction  without compromising your values or burning out.

You Became a Coach to Change Lives. Let People Find You.

You don’t need to be an expert marketer. You just need to start.

Clients are looking for what you offer  they just need to be able to find you, trust you, and feel invited to take the next step. With a beginner marketing plan and the support of platforms like Love2Coach, you can make that happen.

Love2Coach is free to join, commission-free, and purpose-built to help you build a coaching business that feels aligned, ethical, and sustainable.

Join Love2Coach today and start growing your coaching business  one aligned step at a time.